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Laguna Beach, California

Circulation Studio Now booking
Circulation Studio
Now booking
Circulation Studio
Laguna Beach, California Now booking
Shears, strategic subtraction

Chosen results, shown in depth.

These are representative outcomes from long-term partnerships, chosen deliberately rather than collected. Each is shown the way we actually work: the whole business first, then the channels that move it. Clients are not named here. Full results, with names, are available on request, with the client’s agreement.

Hospitality · Paid search

A regional hotel group

Challenge: an independent group of hotels competing with the national booking sites for guests who were already searching for it by name.

We took over the group’s Google Ads account in July 2023 and run its branded search across the portfolio. Over the three years to June 2026, each dollar of ad spend returned about $44 in booking revenue. Branded search captures demand that already exists, so it returns more than prospecting would; its job is to make sure those guests book direct instead of through a site that takes a commission.

$9.35M in booking revenue from branded search, July 2023 to June 2026, on $210,942 in ad spend Source: Google Ads

[Chart to be supplied: booking revenue and ad spend by year, from Google Ads, property names removed]

They hit deadlines, stay within budgets, and never have scope-creep like a lot of agencies. Vice President of Marketing, a regional hotel group

Education · Search

An education services company

Challenge: a curriculum and teacher-training business whose service pages competed with each other in search, and nothing measured to show it.

We installed analytics and Search Console first, because nothing had been recorded. Then we fixed missing and duplicate headings, titles and descriptions on the priority pages, mapped each service page to the searches it should own, and pulled project ideas scattered across the blog into a single hub. A design partner rebuilt the site over the same period.

20 of 24 tracked keywords improved, with average position moving from 17.6 to 12.2, May to August 2026 Source: Google Search Console, monthly averages

[Chart to be supplied: average position by month for the 24 tracked keywords, from Search Console]

Health · Reputation

A community health clinic, three locations

Challenge: a well-run clinic whose Google reviews said otherwise, at 3.4 stars across 138 reviews at the end of 2022.

From 2023 we asked patients for feedback after their visits, and every Google review got a reply through 2025. One location had 18 reviews when we started; it now has 515, rated 4.7.

4.4 Google rating across all three locations, up from 3.4, now across 1,312 reviews Source: Google reviews, October 2026

[Chart to be supplied: rating and review count by quarter, 2022 to 2026, from Google reviews]

Ripe cluster, the payoff of tended growth

A few engagements, shown in depth, stand in for the rest. Full, named results are available on request. If these look like the outcomes you’re after, booking is open.

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