Four practices, four markets
The Circulation Network
The Circulation Network is four independent marketing practices working under one set of standards. Each owns a single market and a single discipline: search and local search in the United States, dental marketing in the United States, design and branding in Peru, and full-service marketing in Mexico. Each is staffed by people who live and work in the market it serves.
The practices
Circulation Studio
Laguna Beach, California
This site
Search, local search and Yelp advertising for US service businesses. Websites built to be found, campaigns measured against booked work rather than impressions.
Working with US service businesses since 2011.
Circulation Dental
United States
Founded 2021
Digital marketing built for dental practices: new patient acquisition, treatment-specific campaigns, and the review and referral work a practice depends on.
One discipline, deliberately narrow. A dental practice is a different business from a plumbing company, and the marketing is different enough to be run by people who only do it.
La Ventana Gris
Lima, Peru
Founded 2021 by Vanessa Pacheco
Branding, graphic design, interior design and visual merchandising. A design practice in the full sense, working from identity through to how a space is arranged and how a shelf is set.
Peruvian clients, work made in Lima, and a studio you can walk into.
Elūvia Marketing
San Miguel de Allende, Mexico
Also Queretaro and Mexico City
Bilingual full-service marketing for the Mexican market, with a focus on hospitality, real estate and cultural organisations.
Campaigns written and run in Spanish and in English by a team living in the country, for clients across San Miguel de Allende, Queretaro and Mexico City.
Platform partnerships
Certifications and platform partnerships are held at the network level, so the practice doing the work has the access, the training and the support behind it regardless of which one you are speaking to.
Google Partner
Search and performance campaigns, with Google's partner support behind the account.
Yelp Advertising Partner
Certified to buy and manage Yelp advertising, with partner tools and client promotions.
Brizy Partner
The build platform behind client sites, with partner level access and support.
Shopify Partner
Storefront builds and maintenance for clients selling online.
UserWay Authorized Affiliate
Accessibility tooling on client sites, licensed rather than bolted on.
Reference
Why it is structured this way
Each practice operates where its people live. Local presence, local language, local accountability, and a client base in the same market as the office. A campaign for a hotel in San Miguel de Allende is written by people who eat in that town. Design work made in Lima answers to Peruvian clients who can walk into the studio.
All four practices run on Velu, our proprietary agency operating system. It holds the standards, the process and the institutional knowledge, which is why the work looks the same from Laguna Beach as it does from Lima.
Each practice has its own clients, its own leadership and its own market to answer to. That is why the work is good: a studio that has to keep its own city happy gets better at its discipline than a department that only has to keep another office happy.
What holds them together
- One standard for how work is scoped, measured and reported.
- Shared people, in the places where two disciplines meet.
- One founder accountable across all four, and one place a client escalation lands.
What this means for a Circulation Studio client
Three things you can ask for, on the day you need them.
Design capacity when a project needs it
A brand system, a print piece or an environment is work a design practice does better than a search agency. When a project calls for it, we say so and bring it in.
Creative direction beyond the campaign
A second set of eyes on identity and art direction, from people who spend all day on it rather than between reporting cycles.
Reach into two more markets
If your business needs to speak to a Mexican or Peruvian audience, there is a team in that country to write it, place it and answer the phone.
Also in the network, not a practice
Elūvia Pages
A product, not an agency
Mobile-first swipeable microsites for campaigns and promotions. Built to be handed to a phone, not browsed on a desktop.
eluvia.page Opens in a new tab